Sensei Adam Rostocki asked:
A home staging career is an ideal profession for those interested in both real estate and design. Home stagers have become an inherent part of the property industry and offer skills which are widely recognized as being advantageous to any real estate seller. Choosing to become a home stager is just the start of the process, since the job requires specialized training and real world experience in order to be truly successful.
So, what exactly is a home stager? This is a question I hear often… Home stagers are also called property stagers, real estate stagers or home fluffers. These design professionals are involved in preparing a property for sale or rental by improving the aesthetic appeal of the space. Some stagers specialize in interiors only, while others offer full service interior and exterior enhancement strategies to their clients. Home stagers help make buyers want to purchase or rent a property by making the space fit the buyer’s wish list perfectly.
A home staging career can offer many distinctive paths for making money, while simultaneously helping people to market their homes. Many home stagers work for professional property staging companies, offering services to home sellers, landlords and management businesses. Other home stagers choose to start their own companies and may work as owner/operators or employ others as their businesses grow. Some stagers, such as myself, offer consulting services to individual clients or to the trade. Still other stagers work for furniture stores, photographers, retailers or real estate businesses. A few top notch stagers have been blessed with lucrative careers on television, while others have written successful books on the topic.
Learning to become a stager is the first part of beginning a home staging career. You need to consider your education to be an investment in your future. Do not compromise your goals by committing to low quality training simply to save some money. Instead, choose a home stager course which will truly enrich you as a person and teach you all you need to know to make it in this competitive industry. Also, be sure to inquire about the type of certification or accreditation you will receive after completing your chosen home staging training program.
Once fully trained, you will need to decide how you would like to apply your skills to make a living. Being that there are many options, you may need some guidance. It is always wise to maintain connections to your staging school, for job placement or advice, especially when first starting out. Many staging companies hire recent graduates via work/study programs, internships and other opportunities. In fact, some of the best staging schools are actually run by large staging companies which usually offer guaranteed employment to the best graduates.
I usually advise new stagers to get a taste for their new career and do whatever possible to gain real world experience working with seasoned pros. Once you feel more confident in your abilities, it may be time to begin a small startup company of your own. Think about keeping a full time job staging for your current employer and slowly building your own business on the side. It will take time for your new enterprise to grow and your steady gig will give you the additional expertise and money to keep working towards your home staging career goals.
The home staging industry can be a difficult niche to break into, but for those with talent, determination and charisma, the challenge can be incredibly worthwhile. Once established as a recognized professional stager, clients will seek you out and your reputation alone will get you the types of jobs you can only fantasize about now. Once you achieve this type of success, you will look back and think about a time in your life when beginning a new career in home staging seemed like an impossible dream…
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A home staging career is an ideal profession for those interested in both real estate and design. Home stagers have become an inherent part of the property industry and offer skills which are widely recognized as being advantageous to any real estate seller. Choosing to become a home stager is just the start of the process, since the job requires specialized training and real world experience in order to be truly successful.
So, what exactly is a home stager? This is a question I hear often… Home stagers are also called property stagers, real estate stagers or home fluffers. These design professionals are involved in preparing a property for sale or rental by improving the aesthetic appeal of the space. Some stagers specialize in interiors only, while others offer full service interior and exterior enhancement strategies to their clients. Home stagers help make buyers want to purchase or rent a property by making the space fit the buyer’s wish list perfectly.
A home staging career can offer many distinctive paths for making money, while simultaneously helping people to market their homes. Many home stagers work for professional property staging companies, offering services to home sellers, landlords and management businesses. Other home stagers choose to start their own companies and may work as owner/operators or employ others as their businesses grow. Some stagers, such as myself, offer consulting services to individual clients or to the trade. Still other stagers work for furniture stores, photographers, retailers or real estate businesses. A few top notch stagers have been blessed with lucrative careers on television, while others have written successful books on the topic.
Learning to become a stager is the first part of beginning a home staging career. You need to consider your education to be an investment in your future. Do not compromise your goals by committing to low quality training simply to save some money. Instead, choose a home stager course which will truly enrich you as a person and teach you all you need to know to make it in this competitive industry. Also, be sure to inquire about the type of certification or accreditation you will receive after completing your chosen home staging training program.
Once fully trained, you will need to decide how you would like to apply your skills to make a living. Being that there are many options, you may need some guidance. It is always wise to maintain connections to your staging school, for job placement or advice, especially when first starting out. Many staging companies hire recent graduates via work/study programs, internships and other opportunities. In fact, some of the best staging schools are actually run by large staging companies which usually offer guaranteed employment to the best graduates.
I usually advise new stagers to get a taste for their new career and do whatever possible to gain real world experience working with seasoned pros. Once you feel more confident in your abilities, it may be time to begin a small startup company of your own. Think about keeping a full time job staging for your current employer and slowly building your own business on the side. It will take time for your new enterprise to grow and your steady gig will give you the additional expertise and money to keep working towards your home staging career goals.
The home staging industry can be a difficult niche to break into, but for those with talent, determination and charisma, the challenge can be incredibly worthwhile. Once established as a recognized professional stager, clients will seek you out and your reputation alone will get you the types of jobs you can only fantasize about now. Once you achieve this type of success, you will look back and think about a time in your life when beginning a new career in home staging seemed like an impossible dream…
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